In this commercial the brief was to target younger people than those who usually buy nursing insurance (disability healthcare insurance). The concept was "if only you knew at every second of your life what will happen to you, you wouldn't need this insurance - but you don’t. In the commercial I used the movie "Stranger than fiction" as a reference for the infographic using the motive of the graphic telling you what you don't know …
The campaign also featured ads and posters trying to capture the insight and graphics from the video

Agency :  Drori Shlomi BBDO
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