Peilim Investment Portfolio Management is one of the leading companies in Israel in the field of investment portfolio management. The company is a wholly owned subsidiary of Bank Hapoalim. Peilim specializes exclusively in investment portfolio management. For this design project the client wanted to keep the Bank design values like color and shape but with a twist
Brand Strategy & Vision
I developed a brand identity that reflects the bank's core values: leaders in the capital market, customer focus, and knowledge.
I developed a brand identity that reflects the bank's core values: leaders in the capital market, customer focus, and knowledge.
Logo & Visual Identity
The new logo represents the banks values
The new logo represents the banks values
Outcome
The rebranding gave the clients the outcome he wanted - to be unique and still related to the bank
The rebranding gave the clients the outcome he wanted - to be unique and still related to the bank
the new logo
logo with grey background
