The ALPHA logo was created with a focus on balance, confidence, and longevity — values at the core of long-term investing. The choice of a serif typeface for “ALPHA” reflects tradition, trust, and authority, while the clean, minimal lowercase of “long term investments” introduces a modern, accessible contrast. The use of blue adds a subtle sense of stability and intelligence, while highlighting the 'A' and 'investments' creates visual hierarchy and guides the eye through the brand’s message. The overall design evokes clarity and calm — signaling reliability and a thoughtful approach to growth.
the new logo
logo with negative background
Logo inspiration
Brand identity
desktop
Office signs
