The branding of DutchX, an American courier service, focused on creating a modern, eco-friendly identity. The brand highlights speed, reliability, and sustainability, with an emphasis on electric and unique transportation tools.
Brand Strategy & Vision
We developed a brand identity that reflects DutchX's core values: efficiency, customer focus, and environmental responsibility. The new vision emphasizes its commitment to green practices.
We developed a brand identity that reflects DutchX's core values: efficiency, customer focus, and environmental responsibility. The new vision emphasizes its commitment to green practices.
Logo & Visual Identity
The dynamic logo represents speed and sustainability, with a color palette that conveys trust and innovation, aligning with DutchX's eco-friendly values.
The dynamic logo represents speed and sustainability, with a color palette that conveys trust and innovation, aligning with DutchX's eco-friendly values.
Brand Voice & Messaging
The messaging highlights fast, reliable deliveries, with a strong focus on DutchX's use of electric vehicles and sustainable practices, positioning the company as a green leader.
The messaging highlights fast, reliable deliveries, with a strong focus on DutchX's use of electric vehicles and sustainable practices, positioning the company as a green leader.
Digital Experience
The website and app were redesigned to reflect the brand’s commitment to efficiency and sustainability, showcasing DutchX's eco-friendly delivery options.
The website and app were redesigned to reflect the brand’s commitment to efficiency and sustainability, showcasing DutchX's eco-friendly delivery options.
Outcome
The rebranding has strengthened DutchX’s position as an eco-conscious leader in the courier industry, enhancing customer engagement and loyalty.
The rebranding has strengthened DutchX’s position as an eco-conscious leader in the courier industry, enhancing customer engagement and loyalty.
the new logo
logo with gradiant background
Logo inspiration
logo spreds
color scheme
DutchX Zero-Emission Logistics Movie
The team
The carrier team branding
dickies shirt
door sign
business card and header