For this 360 campaign the creative team and I created online videos, prints for newspapers, billboards and a digital campaign. The target audience were young adults, ages 16-20, telling them that now that they have a night bus service they really need to get out more. We made the owl logo "come to life" and here's the result
"Youtube again?" here's a youtube bumper by the owl
For the prints I built the campaign slogan "go out!" from neon lights and the background was with a neon effect . some of the billboards were with lights working at night
Agency : TRUE